You will be able to get metrics and data about acquisitions from the store, including for your traditional desktop apps. exe installation packages, as long as the app is otherwise compliant with store policies (policies available June 28, 2021). You can now bring your traditional desktop apps (Win32 apps) to the store without changing your code, existing. If you choose to, you can bring your own commerce system for in-app-purchases, regardless of the technology used to create your non-gaming app, and keep all of the revenue. Your customers can install your app with increased confidence from the Microsoft Store on Windows. Your app is potentially eligible for promotion in the Store, to help drive even more acquisitions. 
Your app is now part of the same catalog customers search when looking for apps, helping to drive acquisitions.
Giorgio Sardo, General Manager for the Microsoft Store on Windows, shares his top five favorite things about the Store.īenefits for you and your apps by publishing to Microsoft Store on Windows:
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